Besides the presence of the most important national wineries and hundreds of prestigious international wineries, this year, for its tenth anniversary, the great summer hall of wine announces surprises. The event will take place on January 27 and 28 in the Punta del Este Ballroom, where it is expected a strong attendance, even larger than the previous year when the attendance exceeded 4,500 people.
Taking advantage of the large number of local visitors and tourists, mainly from Brazil and Argentina, who along the year choose Uruguay to enjoy their vacations, which is synonymous with consumption of goods and services, several wineries joined in two events held at beach resorts, presenting wine tastings.
The winery owned by the Argentine businessman Eduardo "Pacha" Canton invited to its estate in La Barra a group of a hundred special guests to celebrate the recent success of his young entrepreneurship in the Terruño awards, where two of its wines received prizes, one of them was awarded the top prize.
The winery will offer its wines exclusively on board of all theairplanes of the Uruguayan airline in 375 cc. bottles, and affirms that this partnership will promote not only visits to its winery, but also sales of wine to the tourists visiting the country.
In addition to traditional media advertising, which could be watched (and discussed) through two TV spots launched by the end of last year, the campaign of Vinos del Uruguay went to the beaches of Maldonado and Rocha with outdoors interactive campaigns. The brand carried out some beach games and quizzes in order to interact with the public and make known the wines of our country under the slogan: "On the beach, drink them as you like." In this context Estela de Frutos gave a talk at La Paloma on "Wine and summer."
Seizing the opportunity of the trip with exporting wineries belonging to Wines of Uruguay to Hong Kong, the winery from Maldonado introduced its wines at a dinner organized by its importing company at the restaurant Maya in Shanghai, where they accompanied Uruguayan meat, and in a tasting carried out at Bin74, owned by the firm.
With a four-dish dinner in pairing with wines from the line Atlántico Sur ellaborated by the sponsor winery, Sheraton Colonia celebrated together with a select group of guests the reopening of its wine cellar La Cava, belonging to its renewed restaurant Cava Real. The visit was completed with a Tannat Therapy, a treatment that is performed in the hotel spa taking advantage of the therapeutic benefits of Uruguay's flagship variety grape.
A renewed atmosphere in the Salón Mallorca at the Punta Cala Complex, new formats and location of the stands, and greater participation of exhibitors and visitors than in previous years, were the characteristics with which Sociedad de Catadores held its classic annual meeting of consumers with the national fine wine.
Through two separate press releases sent during the month of November, the winery from Cuchilla Verde broadcast that it has completed two new major exports to Canada and France, and it has also added to all its labels QR codes.
The Escuela Internacional de Sommeliers that operates in the premises of Vinos del Mundo, the wine and spirits shop that has dictated this course since April 2010 and graduated its first class of professionals in March of this year, announces the opening of registration for the 2012/2013 academic cycle.