4 de Febrero de 2012   ///   www.bodegasdeluruguay.com.uy

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  • X Anniversary
  • For its tenth edition the Conrad Fine Wine Show in Punta del Este promises surprises
  • Besides the presence of the most important national wineries and hundreds of prestigious international wineries, this year, for its tenth anniversary, the great summer hall of wine announces surprises. The event will take place on January 27 and 28 in the Punta del Este Ballroom, where it is expected a strong attendance, even larger than the previous year when the attendance exceeded 4,500 people.
  • Wine & Summer
  • The wineries display promotional activity on the coast
  • Taking advantage of the large number of local visitors and tourists, mainly from Brazil and Argentina, who along the year choose Uruguay to enjoy their vacations, which is synonymous with consumption of goods and services, several wineries joined in two events held at beach resorts, presenting wine tastings.
  • Business
  • Filgueira closed important agreement with Pluna
  • The winery will offer its wines exclusively on board of all theairplanes of the Uruguayan airline in 375 cc. bottles, and affirms that this partnership will promote not only visits to its winery, but also sales of wine to the tourists visiting the country.
  • INAVI
  • Vinos del Uruguay continues to promote domestic wine consumption with promotional campaigns on the beach
  • In addition to traditional media advertising, which could be watched (and discussed) through two TV spots launched by the end of last year, the campaign of Vinos del Uruguay went to the beaches of Maldonado and Rocha with outdoors interactive campaigns. The brand carried out some beach games and quizzes in order to interact with the public and make known the wines of our country under the slogan: "On the beach, drink them as you like." In this context Estela de Frutos gave a talk at La Paloma on "Wine and summer."
  • In China
  • Alto de la Ballena introduced its wines at two successful events in Shanghai
  • Seizing the opportunity of the trip with exporting wineries belonging to Wines of Uruguay to Hong Kong, the winery from Maldonado introduced its wines at a dinner organized by its importing company at the restaurant Maya in Shanghai, where they accompanied Uruguayan meat, and in a tasting carried out at Bin74, owned by the firm.
  • Tannat Experience
  • Familia Deicas sponsors La Cava, the new wine cellar at Sheraton's restaurant in Colonia
  • With a four-dish dinner in pairing with wines from the line Atlántico Sur ellaborated by the sponsor winery, Sheraton Colonia celebrated together with a select group of guests the reopening of its wine cellar La Cava, belonging to its renewed restaurant Cava Real. The visit was completed with a Tannat Therapy, a treatment that is performed in the hotel spa taking advantage of the therapeutic benefits of Uruguay's flagship variety grape.
  • Wineries
  • New exports and upgraded technology for Filgueira
  • Through two separate press releases sent during the month of November, the winery from Cuchilla Verde broadcast that it has completed two new major exports to Canada and France, and it has also added to all its labels QR codes.
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