9 de Septiembre de 2010   ///   www.bodegasdeluruguay.com.uy

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In Mendoza
The saturation of markets will be the main theme of the VI Argentine Wine Forum
As every year since six years ago, on next September 2nd. the Argentine Wine Forum will become the appropriate place to reflect on the future of the wine industry, both from the standpoint of public policy and private management. Competitiveness, E-Commerce, Social Media and Sustainability will also be among the topics. Bodegas del Uruguay supports this event as Media Partner.

The event is organised by Bodegas de Argentina, the largest corporate entity in the sector with more than 250 partner wineries, and the operator of the event is Área del Vino, a communication, training and consulting company well positioned in the field of viticulture. The industry leaders and more than 600 attendees will take part in the Forum.

The aim of the organizers of the Argentine Wine Forum is to contribute to the discussion of the dynamics of change that requires all members of the business in a permanent projection and innovation to adapt to new challenges, which will undoubtedly entail improved competitiveness in the wine industry.

The venue of this important event will be, for the second time, the Auditorium Ángel Bustelo. For this meeting, the organizers have contracted a larger conference room to use the full capacity, plus the entire foyer. Besides this, the reception hall of the Congress Centre and Exhibition Emilio Civit will be opened to enjoy the coffee breaks and lunch.

The agenda and speakers will be:

- Wine Domestic Market (Nelson Perez Alonso)
- Strategies for Saturated Markets (Liz Thach)
- Australia, Strategy and Review (Video Conference) (Kym Anderson)
- Competitiveness of Small and Mid-sized Companies (Javier Merino)
- E-commerce and Social Media (Paul Mabray and Leandro Zanoni)
- Sustainability of the Wine Industry (Yerko Moreno)

Profile of speakers:

Nelson Perez Alonso
President, Claves Información Competitiva S.A.

Liz Thach
Professor of Wine Management and Business at the University of Sonoma, California. Her experience includes the areas of strategy, human resources, management and leadership. Author of numerous books, including: Strategies for a Saturated Market.

Kym Anderson
Executive Director of Wine Economics Research Centre, School of Economics, University of Adelaide.

Javier Merino
Industrial Engineering and Master in Projects Evaluation. Director of Area del Vino, communications services and consulting firm specializing in the wine sector.

Paul Mabray
Chief Strategy Officer. Vintank, a digital think tank for the wine industry.

Leandro Zanoni
Founder and current director of TercerClick, new media and digital marketing agency. Author of several books, among which is El imperio digital empire (Ediciones B, 2008) on the new communication 2.0. Writes a weekly column on technology in Newsweek magazine.

Yerko Moreno
Director of Technology Center of the Vine and Wine, University of Talca.
Agricultural Engineering, Master of Science and Ph.D.
Oregon State University, USA

For more information about registration and fees, contact Mercedes Moreno at foro@areadelvino.com or phone + 54 261 423 9584 from 9 AM to 4 PM.

 
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20
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